Recipes, interior design, fashion, and hair ideas are just a few reasons people utilize Pinterest for personal use. Pinterest can also have a place in your business marketing strategy. Photographing what you sell is relatively simple if you are a product-based company. That said, many …
The Elusive Work-Life Balance
Why are there no quick fixes to achieve work-life balance? Because our personal and business lives run in a continuous cycle in which circumstances and priorities evolve and change. Your child gets sick, an employee quits, a client changes a deadline, or an ageing parent …
A Woman’s Place is In Her Yoga Room
Home used to be where we predominantly ate, slept and relaxed, but today we design our homes to serve multiple purposes. Even those rooms with specific functions have been transformed through technology, eye-pleasing storage and streamlined efficient appliances. Renovations are no longer made just …
Show Your Customers Some Love
Life is full of small unexpected moments; a quick hug from a child, flowers from your partner, or a friend calling to check in on you. Moments that are not costly but do say you are appreciated. In turn, we find ways to reciprocate, to …
Getting To Know You
Sometimes ‘keeping it simple’ is the only way a small business owner can get things done.
You’re Doing Better Than You Think
The opportunity to design and construct your own building for your business is rare. So when a client/friend was fortunate enough to have this happen, I sent her an email with congratulations and a piece of advice. “Before your doors open to the public and …
The Full Circle of Communication
Cities have their share of notable small businesses. In Calgary, I have found a little Greek grocery with authentic feta and olives and an Italian store with a soul enhancing European atmosphere. I notice how my senses come alive in these shops; the hum of …
Be Bold, It’s Autumn
Fall is when businesses realize that year-end is approaching, and business strategies created in January need to be re-examined and re-set.
Quick & Tasty: Chicken Thighs and Sausage
Autumn seems to be a busy time and this one dish recipe is the perfect dinner solution.
It’s All About You
It takes courage to put yourself out there.
Book Review: Wine Girl
Wine Girl shares both the idyllic parts of the wine world and its misogynistic realities. However, the main takeaway is that the industry can evolve through the influence of women like Victoria James.
By any other name …
The total obliteration of our family’s last name when we get married seems antiquated for many of us.
Newsletters, They Work
Make no mistake deciding to send out a business newsletter and getting everything set-up is initially time-consuming but once everything is in place you will find them invaluable. Newsletters are a fast, flexible and cost-effective way to communicate. They remind customers/clients about the company. When …
The Consulting Relationship
When you hire a business or marketing consultant the relationship should be one of good communication, trust and support.
Your Business Love Story
I can safely say most entrepreneurs (myself included) run companies rooted in a love for something specific or because we had a spark of an idea or business model that had to see the light of day. With time though those emotional first steps had …
Keep It Simple
Personally and professionally trust yourself, trust your instincts.
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