Businesses that put customers at the center of their marketing will be stronger and more profitable in 2023. However, today’s economic uncertainties mean customers are careful about where they spend their money and expect you (the business owner) to provide a good customer/client experience.
But do you truly know your customers, or are you marketing using assumptions? This question brings us to surveys. Not the long, time-consuming ones we used to find in our in-boxes but five short questions busy people will answer.
‘An approach that relies on broad generalized demographic segments like “Millennial” and “Gen Z” is no longer working, and people increasingly want to be engaged and recognized as the unique individuals they are.’
Forbes, Customer-Experience-Related Predictions For 2023
Initial questions to send out to your email list
Question 2 – include all the marketing formats you spent time and money on in 2022.
Question 3 – will let you know whether you are reaching your target demographic.
- Where do you live?
Other – Please Specify
- 2. How did you hear about us?
Search engine (Google, Bing, etc.)
Other – Please Specify
- 3. What is your age range?
65 and over.
- 4. How would you rate your experience with us?
Neither good nor bad
- 5. Do you have any thoughts or suggestions you would like us to consider?
(By phrasing question five in this format, you allow for constructive criticism or ideas you may not have thought of without inviting a barrage of negativity.)
At the end of the survey, don’t forget to thank people for participating. You can have a little gift draw if participants want to include their email address, but that is up to you.
There are a lot of questions that can be asked, but start with a few basic ones, and you will be surprised how the answers will help mould your 2023 decisions. Knowing your customer will increase your business and its success on many levels so future surveys can be more specific to your needs and industry
Here are some free online survey sites to get you started – Typeform, SurveyMonkey, SurveyPlanet, and Jotform – all of them also help you analyze your results. There is a lot of chatter in the business world about the importance of data, which can feel overwhelming. However, if you are a small business or start-up or haven’t sent out a survey for a while, sites like these will get you started in a time-efficient manner.
Jill Crossland is a business and marketing consultant who can take your business and social media to the next level.