Recipes, interior design, fashion, and hair ideas are just a few reasons people utilize Pinterest for personal use. Pinterest can also have a place in your business marketing strategy. Photographing what you sell is relatively simple if you are a product-based company. That said, many …
Why are there no quick fixes to achieve work-life balance? Because our personal and business lives run in a continuous cycle in which circumstances and priorities evolve and change. Your child gets sick, an employee quits, a client changes a deadline, or an ageing parent …
Life is full of small unexpected moments; a quick hug from a child, flowers from your partner, or a friend calling to check in on you. Moments that are not costly but do say you are appreciated. In turn, we find ways to reciprocate, to …
Sometimes ‘keeping it simple’ is the only way a small business owner can get things done.
Deep down, you know you need to follow your creative passion to be happy in life. However, you also need to make ends meet. It is possible to do both — you probably follow some people who do on Instagram or TikTok — but perhaps …
The opportunity to design and construct your own building for your business is rare. So when a client/friend was fortunate enough to have this happen, I sent her an email with congratulations and a piece of advice. “Before your doors open to the public and …
Cities have their share of notable small businesses. In Calgary, I have found a little Greek grocery with authentic feta and olives and an Italian store with a soul enhancing European atmosphere. I notice how my senses come alive in these shops; the hum of …
Fall is when businesses realize that year-end is approaching, and business strategies created in January need to be re-examined and re-set.
It takes courage to put yourself out there.
Getting your business out of debt can seem like an impossible goal. However, all it takes is some effort and discipline, coupled with the right mindset.
Make no mistake deciding to send out a business newsletter and getting everything set-up is initially time-consuming but once everything is in place you will find them invaluable. Newsletters are a fast, flexible and cost-effective way to communicate. They remind customers/clients about the company. When …
When you hire a business or marketing consultant the relationship should be one of good communication, trust and support.
Personally and professionally trust yourself, trust your instincts.
Networking is essential in the business world, and equally so for aspiring entrepreneurs in Alberta, Canada who are in the early stages of their business venture. Connecting with others goes far beyond having a first conversation. It can mean limitless opportunities for growth, interdependence, and …
I love the fact that my hair salon is a ‘No Covid conversation’ business. The owners of Bangles Hair Salon and Spa made this decision for the sake of their staff’s mental health.The offshoot is that we as clients can enjoy their services and relax …
WHAT IS BRANDING and why is it important?Branding is the art of actively shaping your brand so that people talk about it whether you are present or not. Through creativity, skill, and strategy, a brand can establish an identity that stands out from the competition …
