Business Bytes

Change the world but have a plan first

Entrepreneurship isn't about making money it’s about changing the world was the title of this post about Matt Mullenweg in the Sprouter Weekly blog. My response? Crap.

Twenty something entrepreneur Matt Mullenweg has a net worth of 40 million dollars. Unrealistic statements like this are usually made by the rich (think Oprah) or as a sweeping generality to describe someone who no longer has to make mortgage payments.

Is it important that we love what we do? Do we want to make a difference? Of course. It only takes one thank you card from a grateful client to make my day but what that same client pays me for my services also bought groceries and covers the power bill.

We have to take entrepreneurship out of the realm of ‘just follow your passion’ and put it into the reality of long hours, hard work and that uneven path to a decent income. We are misleading future entrepreneurs into believing that all it takes is an altruistic seed and a successful business is born.

I have worked with more than one client who entered into business solely based on a passion or a good idea but time found them ill prepared for what comes next. I encourage potential entrepreneurs to dream, research and plan; just don’t quit your day job to change the world there is a lot of ground work to cover before you can do that.

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Jill Crossland Business Coach

Jill B Crossland

Let’s get this out of the way I don’t do business plans or new business start-ups, they are not my area of expertise. I do work with entrepreneurs and small business owners identifying problems and challenges, and then propose solutions you can actually put into use. I will help you to clarify the goals and aims you need to grow your business. Then provide the tools and techniques to help you reach those goals.

The business services I offer include -

Unify your marketing message across the different advertsing mediums

Develop a brand that makes you stand out

Design an online presence that is right for you (and no, this doesn’t mean signing you up for every social media platform out there.)

Write or edit articles, blog posts and marketing copy so they produce the results you want

Teach you to run your business in an effective & authentic way

THEN there are the bigger projects where we focus on your long range business aims and targets and how to achieve them within a wider context

Analyse how your business is operating and provide advice or recommendations as to what you should do to improve profits or run your business more effectively

Look at your customer service; making sure you are meeting your customers/client needs & expectations

Prepare the marketing and networking plan that has you talking to and reaching people not just your peers in the industry

You have an idea so you need a comprehensive and well researched feasibility study

Revive an unproductive or boring website

........... AND I know that sometimes you many want to just talk, brainstorm and we can do that too

BOOK A COMPLIMENTARY PHONE CONSULTATION

There are a lot of business coaches out there which is why I offer a 30 minute no obligation phone consultation. We get to know each other and ask questions in order to see if it will be a productive working arrangement.

Jill Crossland Coaching

Consultations are available through phone, Skype, over coffee or in person from her office in Alberta, Canada.

North American Toll Free: 1.800.340.4412 Alberta: 403.901.6147
This e-mail address is being protected from spambots. You need JavaScript enabled to view it a complimentary 30 minute session

Working with a business coach enables you to put your business in the right direction while remembering the importance of your life as a whole. Don’t hire a coach just to agree with you be open to their expertise. They are there to guide and support but ultimately it is your business. A business coach should meet your time and budget needs. Jill Crossland