In a recent newsletter The Heart of An Entrepreneur I looked at whether 'finding your passion' realistically translated into the making of an entrepreneur. It garnered quite a bit of feedback; hitting an exposed nerve with some readers, others experienced a minor aha moment and a few disagreed.

A few days later Daniel Pink came out with his Sunday Telegraph column on The case against passion. He presented a point of view against "endless self-examination and the search for some inscrutable holy emotional grail .........." and ended the article with "I can testify to the power of de-emphasizing passion and re-emphasizing doing."

Newsletter, post or tweet when you are writing under your business banner the words aren't intended to bathe the reader in the warm and fuzzys but to get them thinking, motivated and stimulated. Peter Shankman is another speaker, writer, entrepreneur ......... whose writing style takes no prisoners. I follow the work of business people like him and Pink because they make me stretch myself and examine things in a different way.

As a business writer you should make your reader look deeper into their decisions and actions; as the reader it isn't about liking or even agreeing with what is written just make sure that it shakes your worldview a little bit.