Continuing from yesterday's post on how today's businesses communicate

With his poor communication skills and inablity to show a shred of genuiness in his word choices, it is no surprise that Tony Hayward is out and Robert Dudley is in. Will Dudley insist on being the spokesperson for BP's oil spill public relations nightmare or have the sense to be the Chief Executive who knows how to delegate specific jobs to the right people?

Inept communication is proving to be the undoing of many companies who believe that the public will follow them no matter what they say or do. Facebook's Mark Zuckerbery and Apple's Steve Jobs should realize that statements grounded in arrogance and with a 'We are always right' undertone do not make for happy customers. Perhap they should err on the side of more carefully crafted verbage or to use some truly well written words, the current public relations path that they are taking could lead

to the winter of their discontent.